TAGS: Brand Activation / Word of Mouth / Data Generation
VLM Airlines is an airline company with a focus on business travelers. Their main aim is to provide good service and short check-in times. VLM Airlines flies within Europe from and to locations in The UK, Germany, Belgium, and The Netherlands. London City is one of their most frequently visited destinations. To activate the brand VLM Airlines among (potential) Dutch business clients, Icemedia designed and implemented an online campaign platform.
CAMPAIGN SETUP
Icemedia developed a VLM Airlines flight ticket, which was inserted with the magazines Elsevier and FEM Business. The ticket with the subject line: "Are you a winner" held some information about VLM Airlines and a unique code. People were triggered to visit the campaign website to check their code. On the website a short VLM Airlines movie is shown and tips for stress-free business travel are provided.
To create more awareness Icemedia designed VLM Airlines taxicabs. These cabs drive through the business center of Amsterdam in the month April. For a period of two days this stress-free taxi service will be free for business clients!
OBJECTIVES AND TARGET GROUP
• Target group: (potential) business travelers
• Activate the brand among Dutch business travelers
• Communicate the stress-free proposition of VLM Airlines
CAMPAIGN LINKS: www.flyvlm.com/stressfree
Screenshot campaign website:
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