TAGS: Brand activation / Member acquisition
The MS fund supports people with MS. To raise money a sponsored bicycle tour, named MS150, has been organised. The total turnover is utilised to provide people who have MS with more information, coaching and doing more research about MS.
CAMPAIGN SETUP
Icemeda created the website design and has built the site for MS150. On the MS150 website people can subscribe themselves for the bicycle tour and become a sponsor of the MS fund.
OBJECTIVES AND TARGET GROUP
• Target group: Possible new sponsors of the MS funds
• Activating people to fight against MS
CAMPAIGN LINKS
Website: http://www.ms150.nl/
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