TAGS: Brand activation / Word of Mouth
The magazine Flair recently published its special edition called: “Mama’s met Flair” (Mums with Flair). A magazine about being a mother. Icemedia developed a promotion for which mothers could upload a picture of their children. Subsequently they received the magazine: “Mama’s met Flair” with their personal photo cover at home.
CAMPAIGN SETUP
Icemedia developed an action website where mothers could upload the pictures of their children. People could send the cover online to their friends and received the Flair magazine with personal cover at their home address. As it was almost Mothers day, a lot of people ordered a magazine for themselves or as a nice give away for their mother or wife.
OBJECTIVES AND TARGET GROUP
• Target group: Mothers and their families
• Create word of mouth around the special edition: ‘Mama’s met Flair”
CAMPAIGN RESULTS
The campaign is still live. Results will follow.
CAMPAIGN LINKS
Website: http://sanoma.icecards.com/flair2008nl/first.aspx
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