In August 2008 Red Cross / EU Office approached Icemedia for a pan European campaign pitch.

The objective of the pitch was to create a concept and strategy that promotes “Respect for diversity & non-discrimination” among young people (target group 16-35 years). By activating this topic, people are stimulated to act upon it and to show their involvement to others.

Red Cross invited six European Agencies to participate in this pitch. The chosen concept will be launched in 27 European countries.

Download the factsheet (pdf) to see what concept Icemedia developed for the Red Cross / EU Office.