Agis is one of the largest health insurance companies in the Netherlands. To encourage employees to join their collective health insurance program, Agis launched the Drink yourself Fit campaign. People, within the by Agis selected companies, can order their own personalized water bottles to use at work. Employees will be encouraged to drink more water during their work and their awareness of Agis will also increase because of the Agis branding on the bottle.
CAMPAIGN SETUP
Agis will promote the Drink Yourself Fit bottles at a few large companies in The Netherlands. A special Drink Yourself Fit promotion team will hand out flyers to the employees of these companies and encourage them to order their own personalized water bottles. With these personalized water bottles, employees will be encouraged to drink more water at their work. Additionally, the awareness of the Agis health insurance within these companies is increased.
On the Agis campaign website, employees can order their own personalized water bottle by filling in the unique code which was handed out by the Agis promotion team at their organization. To personalize the bottle they can choose a fit body, upload their own photo and fill in a short personal text. After ordering their own personalized bottle they can invite their colleagues to order their personal bottle too.
OBJECTIVES AND TARGET GROUP
• Target group: employees of companies that offer the collective health insurance of Agis
• Data acquisition
• Create a word of mouth around the collective health insurance of Agis
• Provide people with a tool that stimulates word of mouth
CAMPAIGN RESULTS
The campaign is now live. Results will soon be available.
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