MySims is a popular electronic game which can be played on the Wii, Nintendo DS and PC. To promote the new MySims Kingdom game, interaction with (potential) users of the game was created. Fans can now order the special free MySims Kingdomcards.
CAMPAIGN SETUP
Fans can order free MySims Kingdom cards on the campaign website. They can personalize the cards by choosing their favorite MySims character or upload an own photo. They can also add their personal contact details on the back of the cards.Within two weeks the MySims Kingdomcards will be delivered at the home address of the orderer.
OBJECTIVES AND TARGET GROUP
• Target group: children an youth
• Data acquisition
• Create brand engagement
• Provide people with a tool that stimulates word of mouth
CAMPAIGN RESULTS
The campaign is now live. Results soon the be available.
CAMPAIGN LINK
Website MySims KingdomCards
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