Windows Live Messenger is one of the most popular chat programs in the world. German users of the chat program can now order special Windows Live Messenger contact cards (Vizzcards).
CAMPAIGN SETUP
Fans can order free Windows Live Messenger Vizzcards on the campaign website. They can choose between six trendy designs. The Vizzcards are delivered at the home address of the orderer. The Vizzcards are handed out so nobody will forget your Live Messenger address. By spreading the cards among friends rumor is created around Windows Live Messenger.
OBJECTIVES AND TARGET GROUP
• Target group: users of Windows Live Messenger in Germany
• Create brand engagement
• Provide people with a tool that stimulates word of mouth
CAMPAIGN RESULTS
The campaign is now live. Results soon the be available.
CAMPAIGN LINK
Website MSN Germany
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