Hunze and Aa’s, the water regulatory authority of North-East Groningen and Drenthe, wants to reach young people to make them more conscious about water. Kids can do the waterquiz and test their knowledge. After finishing the quiz, they can order free Splashcards (personalized contact cards). Friends are drawn to the website through a voting system and Hyves gadget. The photo with the most votes wins a prize!

CAMPAIGN SETUP 
Hunze and Aa’s wants to create awareness around water among youth. Water is around us everywhere, so if people become more aware and treat water in a responsible manner this is good for nature, animals, but also for us humans. The attention of the young target group is drawn to the cause by an interactive website. The kids can do a quiz on the website, order personal Splashcards (contact cards) and create a gadget for on their Hyves page. When they upload their photo they can choose to display it in the photo gallery. Other visitors can vote on the photos in the gallery. The photo with the most votes, wins a day Walibi World for four persons!




OBJECTIVES AND TARGET GROUP 
• Target group: young people (12-14 years) in the regions North-East Groningen and Drenthe.
• Objective: make young people conscious about the water in their neighborhood.




CAMPAIGN LINK
Website Splashcards.nl