Rio Mare, part of the Bolton Group, is the European leader in canned tuna fish. Rio Mare wants to communicate the user moments of Rio Mare tuna to their target group. A sticker with a unique code is attached to every can of Rio Mare tuna. With this code people can win one of the fabulous prizes and make a free personalized recipe book.

CAMPAIGN SETUP 

Rio Mare wants to make consumers more aware of the numerous possibilities of cooking with tuna. Icemedia created an online platform where people can assemble their own recipe booklet full of tuna recipes for every moment of the day. Visitors can upload a photo, choose their favorite recipes and add their own recipe. Additionally, they can invite friends for dinner with a Rio Mare e-card.

A unique code can be found on every action pack of Rio Mare. With this code, they can gain access to the campaign website. After entering the code, people need to answer three questions in order to be able to order their personalized recipe booklet. Besides the free booklet, the code also gives the customer a chance to win a Piaggio scooter or a whole year free Rio Mare tuna.
 

OBJECTIVES AND TARGET GROUP 
• Stimulate the sales of Rio Mare
• Communicate the various possibilities of cooking with tuna
• Give people a nice Rio Mare present which they can keep
• Brand activation among the target group
• Target group:People who like to cook easy and tasty dishes

CAMPAIGN LINK
Website Rio Mare