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PepsiCo is one of the world's largest food and beverage companies. Recently, Pepsi launched a new summer campaign: Pepsi Footvolley. The commercial features famous football players like Kaka, Henry and Torres. To generate traffic to the Pepsi website, Icemedia developed a football trickvideo in which the consumer can star with their own picture!
CAMPAIGN SETUP
Icemedia created the ‘Become Famous’ section on the Pepsi website as part of the new Pepsi campaign. Visitors can create their trickvideo on this page, using their own photo upload. The video is integrated with the Pepsi commercial, the only difference is that the consumer can now star in the video themselves! The video shows the participant doing all kind of football tricks. After viewing the video he/she can send the movie to friends and show them the moves. Want to impress friends even more? We even have a Hyves gadget to show the tricks to the Hyves community! 
OBJECTIVES AND TARGET GROUP
• Target group: especially male, 18-25 years
• Generate traffic to Pepsi.nl
• Provide people with a tool that stimulates word of mouth
CAMPAIGN LINK
Website Pepsi Become Famous
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