Odorex Extra Dry is one of the anti-perspiration products of the Royal Sanders Group. Odorex Extra Dry is a special product against heavy transpiration. Icemedia launched a website for Odorex Extra Dry: www.extradroog.nl. Visitors can create their own dance movie on the website, including two picture uploads! There are three people dancing in the movie. Halfway through the movie, the girls sees a perspiration spot on the man’s shirt and she pushes him away. She continues to dance with the other guy. At the end of the movie the other guy doesn’t perspirate, because he uses Odorex Extra Dry!
CAMPAIGN SETUP
Odorex wants to communicate the effectiveness of Odorex Extra Dry. Icemedia created the online platform www.extradroog.nl. On this platform visitors can create their own Extra Dry Dance. Additionally, the website consists useful information and tips about transpiration.
After viewing the video visitors can send it to friends to show them their moves.They can also make a gadget for on their Hyves profile page. Traffic is generated by means of Google Adwords and extendable banners at the Radio 538 website.
OBJECTIVES AND TARGET GROUP
• Target group: men and women, 15-35 years
• Generate traffic to extradroog.nl
• Generate (online) word of mouth
CAMPAIGN LINK
Website Odorex Extra Dry
|
