Canderel produces sweetener as a replacement for sugar. Icemedia developed a concept to activate the targetgroup of Canderel in The Netherlands and Belgium. Coffee drinking is going to be much more fun with the Canderel Sweetener dispenser. People can now decorate the dispenser with a personal picture. People can upload their picture to the gallery on the website, and get their friends to vote on the picture. The top three pictures with the most votes win a digital photo frame!
CAMPAIGN SETUP A unique code is printed on the new Canderel dispensers. With this unique code the consumer can create personalized stickers for their dispenser or they can personalize their dispenser sticker with a photo or a text message. When the dispenser sticker is created and the user gives their consent the picture gets published in a online gallery on the website. In the gallery there are three different categories: sweet, cool and crazy. The top of each category wins a digital photo frame.
To increase the chance of winning the photo frame, people can tell friends to vote for their picture or they can buy more Canderel dispensers and compete with different dispenser designs in different categories.
