Throw away those boring baggage tags and give your bag a new look
by designing your own, unique baggage tags. You can use a picture of your family, your
favorite vacation, or to make it easier, you can choose from one of the images
pre-selected by KLM.
CAMPAIGN KLM celebrates it's 90th birthday and as a part of the celebrations KLM is giving away free baggage tags. Icemedia created an international campaign for America,Mexico
and Canada. KLM.com
is new in the markets US/CA/MX, therefore KLM is not really known as an airline
brand yet. With the Icemendia Bag Tag campaign KLM wants to create brand awareness and acquire
e-mail addresses.
