Icemedia created a interactive video for public broadcasting station Z@PP. In the video the viewer get's a tour and a look behind the scenes in the Z@PP studio. During the tour the viewer can win 4 prices: the shoepimp, a hyves gadget, an ecard or unique Z@PP sneakers.
CAMPAIGN
Z@PP
wants to raise new members on the Z@PP website. The interactive video
creates sympathy with the viewer and at the end of the movie the viewer
wins a price. The movie has several twists. At each ending the viewer
wins a different price. The viewer can play the interactive video three
times and can win 3 prizes: A hyves gadget an e-card and Shoepimps.
Finally when the viewer has won three prizes they can enter there
shoesize and they can win limited Z@PP sneakers
OBJECTIVES AND TARGET GROUP
• Target group: children between 8 - 12
• Objective: Recruit new members for the Z@PPwebsite
CAMPAIGN LINK
Website Z@PP
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