OHRA is one of Holland's leading insurance companies. To reward loyal customers of OHRA, they could order a free personalized organizer. Customers were able to design their own organizer or give it away as a present.
CAMPAIGN A mail was sent to important OHRA customers. They were invited to design their own personalized organizer for 2010. With a conversion of 25% in the first week the campaign became an instant succes. The campaign closed with a conversion of 31%!
CAMPAIGN FACTS
• 32% of the people that received a letter or an e-mail ordered an organizer • 92% of the participants really appreciated the campaign • 89% of the participants appreciated the organizer as a gift and the majority preferred it over a non-personal incentive • Additional consumer data, like e-mail adresses, were generated
OBJECTIVES AND TARGET GROUP
• Target group: customers of OHRA • Create loyalty for OHRA • Create sympathy for OHRA
REFERENCE
Melanie
Peters – Marketer OHRA:
“The
diary project for our premium members was a huge success. Not only in terms of
the response but also in the way in which we experienced the collaboration with Icemedia."
