The Royal Airforce wants to attract new personnel. To create awareness around their vacancies Icemedia created an interactive platform. At this platform interested people can order their own personalized contact cards.
CAMPAIGN
On the website people can create their own personalized contact cards and hand them out to friends and acquaintances to stimulate word of mouth and activate the target group to look for a job at The Royal Air Force.
OBJECTIVES AND TARGET GROUP
•Youth between 17 and 27
•Generate traffic to www.luchtmacht.nl
•Generate a database
•Interest the target group to consider an Airforce career
CAMPAIGN LINK Website Koninklijke Luchtmacht
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