ICS launched a new credit card: the Eredivisie credit card. Icemedia developed a brand new website and a flash application to promote and sell these credit cards. A television commercial and an affiliate campaign were implemented to drive traffic to the site.
CAMPAIGN With the card come football gifts, a chance to win a World Cup package and all kind of football extra’s. People can easily choose the credit card and gift of their choice through the flash application. The Eredivisie credit card is a MasterCard or Visa credit card with plenty of football advantages. With the card come football gifts, a chance to win a World Cup package and all kind of football extra’s. People can easily choose the credit card and gift of their choice through the flash application.
OBJECTIVES AND TARGET GROUP
• Target group: football fans • Create an easy to navigate website with a high conversion rate • Sell credit cards
