The Visa World Card has been the most accepted Visa Card within the Netherlands for years. To promote the credit card within the target group a new campaign was launched. Icemedia developed a new website in holiday style to address travelers.
CAMPAIGN
The target group can order a World Card and receive a free bol.com gift coupon on the campaign website. Icemedia developed the website and flash banners to market the Visa cards. The flash banners were launched in an affiliate network to drive traffic to the website.
OBJECTIVES AND TARGET GROUP
• Target group: travelers • Attract new Visa World Cardholders • Sell credit cards
