Lidl is a German foodstore located throughout Europe. An activation campaign was developed to attract store traffic and sell tickets for the housekeeping fair.
CAMPAIGN When consumers bought the washing powder Formil at the Lidl store they received a unique code to order their second ticket for the housekeeping fair for free. This fair is also known as the Netherlands’ biggest girlfriend party. To create brand awareness, drive shop traffic and stimulate word of mouth participants were able to send a free postcard to their friends once they logged on to the website with their unique code. With this postcard they were able to invite their friends to join them to go to the housekeeping fair! When the receiver of the postcard took the card to a Lidl-store he/she had a chance to win a year free shopping at Lidl.
OBJECTIVES AND TARGET GROUP
• Target group: women who like to visit the housekeeping fair • Drive store traffic
