Samsung Electronics is the world's largest electronics and technology company. Buyers of the new Samsung Corby can now design their own phoneskin for it.
CAMPAIGN The flash banners were launched in an affiliate network to drive traffic to the website. On the activation website people can personalize a phone skin for their Samsung Corby. It’s a small gift to clients that generates extra attention for the Samsung Corby.
OBJECTIVES AND TARGET GROUP
• Target group: buyers of the Samsung Corby • Create a positive attitude towards the cell phone • Activate the Samsung Corby within the target group
