ROC an educational institution uses social media, personalised products and an interactive website are used to create brand awareness and to attract students.
CAMPAIGN
ROC makes it possible for high school students of the final exam year to carry their friends with them during next school year. Students can order their personal Facebook for free at the Netherlands’ most popular social network: Hyves. By selecting their favorite friends on Hyves, a personal Facebook is created and sent to the student as a loyalty gift. The buddy booster can be used to inform other students to order their personalized Facebook and to create awareness amongst ROC at the same time. The generated data of participants will be used by ROC to inform these students about the courses they are interested in. Icemedia created the concept and developed the website.
OBJECTIVES AND TARGET GROUP
• Target group: Students in their final exam year • Attract students to the open day of ROC on the 7th of June • Create awareness amongst the interesting trainings of ROC • Create loyalty and a positive attitude amongst the students • Attract new study members • Data generation
