TAGS: Data aquisition / Product introduction / Generate sales
TDC Online is the Danish market leader for broad band Internet and one of the largest consumer portals of Denmark. For the introduction of its new broadband +telephony product called Netway, IceCards and IcepodSkins are used.
OBJECTIVES AND TARGET GROUP
• Reach students in a novel way
• Create a buzz among this young and street savvy target group
• Generate word of mouth
• Generate data profiles of sales leads
• Stimulate sales of new Netway product
CAMPAIGN SETUP
The target group can order their own personalized IceCards or IpodSkins at the TDC site. The Icecards or IpodSKins will be sent home for free. Not only will the cards or skins help in spreading the offline word around Netway but also generate a database of consumer profiles. This database will be used to directly sell (email markting) the Netway service.
CAMPAIGN LINKS
TDC website: www.tdc.dk
Order site: www.tdc.dk/getaskin
Screen shot Netway order site
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