TAGS: Brand Activation / Loyalty / Word-of-Mouth / Brand Ambassadors
The Rip Curl is the latest version of the Renault Clio! The Clio Rip Curl is the newest Renault. The Clio Rip Curl is targeted at young people between the 18 and 24 years old. To create a rumour around the brand, stimulate word of mouth and to generate test drives iPod skins can be ordered at the campaign site. In this way brand engagement is created under existing and new Renault drivers.
CAMPAIGN FACTS
The people who visit Renault Clio campaign site can order free hip skins for their iPod branded with the Renault Clio Rip Curl logo. The people can pick the iPod skin up at the closest Renault dealer in their neighbourhood. In this way Renault personnel can offer them a free test ride for the version of the Renault Clio. Through the iPod skins, awareness around the brand and word-of-mouth is stimulated.
OBJECTIVES AND TARGET GROUP
• Reach young people in the age of 18-24
• Create buzz around Renault
• Give brand ambassadors a tool to stimulate word of mouth
• Brand activation of the Renault Clio
• Stimulate test drives of the new Renault Clio
• Generate a database, collect email addresses
CAMPAIGN LINKS
Renault website: www.renault.com
Order site: www.cliobyripcurl.it
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