TAGS: brand activation / loyalty / Word of Mouth
Tempo-Team wants to reward people who apply to find a job via them. By giving them personal business cards branded with the Tempo-Team logo loyalty levels are increased while Word of Mouth around the brand is generated at the same time.
CAMPAIGN FACTS• Online: 21,000 unique visitors / 60,000 pageviews
• Offline: 10,000 consumer activations / 156,000 card impressions
• Database: 10,000 records
OBJECTIVES AND TARGET GROUP
• Reach a young age group from 8 till 18 years
• Incentive for participating in the online games
• Generate a database
• Generate web traffic
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