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Whiskas Icecards
TAGS: activate user base / user generated content / web traffic

Whiskas is one of the leading brands for cat food in the Netherlands. With its renewed cat food, Whiskas focuses on the needs of your cat, which was represented in their campaign theme: “happy cat”. 
juni 2005 - Whiskas - ICECARDS

Vodafone Loyalty
TAGS: new service introduction / loyalty / increase ARPU

Vodafone is one of the largest mobile operators in the Netherlands and is part of the worldwide based Vodafone Group, which is the largest mobile telecommunication company in the world with approximately 165 million customers. 
juli 2005 - Vodafone - ICECARDS

Transavia
TAGS: rejunivate brand / build email database / special interest groups

The airline industry is becoming increasingly competitive with the entrance of low cost carriers. Each company is trying to differentiate itself on an unique and innovative way to its customers. The flight operator Transavia decided to use icecards to reach a young target group.
september 2005 - Transavia - ICECARDS

Smart Icecards
TAGS: create buzz / build database / generate test drives

Initially started as a partnership between Mercedes and Swatch, Smart is nowadays owned by the DaimlerChrysler Group. It focuses with its small cars on urban professionals, who like to have a trendy car. 
juli 2005 - Smart - ICECARDS

Senseo Sumatra
TAGS: product introduction / one to one sampling / member gets member

Since its introduction in 2000, Senseo (a coffee brand that was created by a synergy of Douwe Egberts and Philips) has quickly conquered the coffee market in the Netherlands and has achieved a significant market share.
mei 2004 - Douwe Egberts - ACTION CARDS

SEK700i Icecards
TAGS: product introduction / create buzz / user generated content

Mobile handset manufacturer Sony Ericsson strives to be the most attractive and innovative global brand in the mobile handset industry. To help achieving this, the state of the art K700i was developed, with innovative options like a photo-, and video camera, bluetooth and a 65K TFT screen.
oktober 2005 - Sony Ericson - ICECARDS

Philips Icecards
TAGS: product introduction / create buzz / innovative direct mail

Royal Philips Electronics is one of the largest electronics companies in the world with sales of €29 billion in 2005 and 159,000 employees. One of its most popular product lines is the PhiliShave.
augustus 2005 - Philips - ICECARDS

O'Neill Icecards
TAGS: promote collection / store traffic / distribute brochure / European campaign

To promote its new summer collection and to emphasize its innovative character, the well known sports wear brand O’Neill decided to use All Conditions icecards in 32 European countries.
februari 2005 - O'Neill - ICECARDS

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