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O'Neill Icecards
TAGS: promote collection / store traffic / distribute brochure / European campaign

To promote its new summer collection and to emphasize its innovative character, the well known sports wear brand O’Neill decided to use All Conditions icecards in 32 European countries.
februari 2005 - O'Neill - ICECARDS

Nivea Styling
TAGS: user generated content / create buzz / drive sales

Being one of the largest cosmetics brands in the world, Nivea is continuously striving to innovate its products and to increase the loyalty of its customers. 
februari 2005 - Nivea - ICECARDS

KPN Postcards
TAGS: loyalty / word of mouth marketing / broad targetgroup

KPN is one of the largest Dutch telecom operators, serving 7.4 million fixed telephone customers and 1.7 million Internet customers in the Netherlands at the end of 2005. In addition, it also serves 17.7 million mobile customers in the Benelux.
mei 2005 - KPN - PHOTO POSTCARDS

Hi IceSkins
TAGS: reach young targetgroup / create buzz / data aquisition

Hi is one of the largest telecom operator of the Netherlands. Hi focuses on a relatively young target group.
december 2005 - Hi - ICESKINS

Het Net Icecards
TAGS: create loyalty / offer personalsed incentive / drive web traffic

The Dutch Internet service provider Het Net is part of KPN, the largest telecommunication company in The Netherlands. Het Net used icecards to offer customers an incentive for subscribing to the new ‘Family name domain’ action, in which they could get their own website.
september 2005 - Het Net - ICECARDS

CosmoGIRL!
TAGS: word of mouth / magazine launch / data aquisition

A viral communication campaign thru icecards was used to launch CosmoGIRL!, a new magazine for young trendy women in The Netherlands.
januari 2004 - Cosmo Girl - ICECARDS

Braun Icecards
TAGS: product introduction / reach early adopters / multi country campaign

Being one of the leading producers of electronic shavers in the world, Braun’s values are to strive to fulfil the consumer’s true needs with products that distinguish themselves through meaningful innovative features and benefits, high quality standards in performance and durability and ergonomic, distinctive and aesthetic design.
september 2005 - Braun - ICECARDS

Bacardi Icecards
TAGS: buzz marketing / event / build database

Bacardi Limited is the largest privately held, family-owned, spirits company in the world and is of course the producer of the world famous Bacardi Rums. Selling in excess of twenty million cases per year, Bacardi Rum is the globe’s number one premium spirit. 
januari 2005 - Barcardi - ICECARDS

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