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Axe Snake Peel
TAGS: product introduction / targeted sampling / drive sales

Unilever focused strongly on an online introduction for the new Axe Snake Peel shower scrub. The campaign consisted of a special mini site www.axe.nl/snakepeel where the Essential Scrub Work Out instruction video could be viewed and where consumers could order their personalized icecards including a product sample.
februari 2004 - Axe - ICECARDS

Axe Boost
TAGS: product introduction / targeted sampling / word of mouth

For the introduction of the new Axe Boost shower gel, Unilever decided to use again the viral marketing tool icecards. This already proved to be a succesfull strategy with the introduction of the Axe Snakepeel shower gel. This time, however, All Conditions icecards (plastic, translucent cards) instead of classic icecards were used.
juni 2005 - Axe - ACTION CARDS

Alien Quadrilogy
TAGS: product introduction / stimulate word of mouth

After two decennia of scaring movie fans all over the world, 20th Century Fox finally decided to release the Alien Quadrilogy DVD Collection. Icecards were used to create a buzz around the release of this 9 DVD box in the Benelux. Consumers could go to www.alienquadrilogy.nl and order their set of personalized icecards.
januari 2004 - Universal - ICECARDS

Adidas Icecards
TAGS: worldwide promotion / create buzz / new  product introduction

Since it’s inception, by sponsoring the world’s best football teams and players, Adidas has positioned itself as one of the global leading football brands. During the World Cup football in Korea and Japan, Adidas used icecards for their global It’s My Mania campaign for the promotion of the renewed Adidas Predator football boot.
mei 2002 - Adidas - icecards

Pimp My Room
TAGS: students / event marketing / shop traffic

To target students, and connect especially with first year students, ABN AMRO and MTV introduced the TV program Pimp My Room. Students could subscribe, and if they were lucky, their room got pimped.
februari 2005 - ABN Amro - SHOOT & SHARE

8x4 IceSkins
TAGS: reach young females / viral marketing / web traffic

Beiersdorf focuses with its 8x4 deodorant specifically on young women. To reach this target group Icemedia's trendy IceSkins were used.
juni 2005 - 8x4 - ICESKINS

7Up icecards
TAGS: brand activation / buzz / traffic driver website

During the 1990s, the cartoon Fido Dido has been the symbol of the soft drink brand 7UP. To reintroduce its front line man, 7UP decided to use a viral marketing campaign based on icecards. Consumers could order their personalized icecards via a link on www.7up.nl that directed them to a specially developed minisite.
februari 2004 - 7up - ICECARDS

KLM Luggage tags

TAGS: Extra sales / Innovate the brand / Create Word of Mouth

Royal Dutch KLM offers their clients the possibility to give others a flight as a present. On klm.nl people can order and personalize their own Gift Cards with a value of as much o 150 Euro.
juni 2006 - KLM - ICETAGS

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