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Zapp Valentijn
TAGS: Brand activation / Word of Mouth

Z@pp implemented a Valentine campaign, to reach the young target group before and during Valentine day. Icemedia developed an online platform where youngsters can play a love game, send an e-card or make their own Valentine cards with a personal photo and message. The card can be send to their secret lovers. Z@pp is activated in the target group of senders and readers of the Valentine cards.
januari 2008 - Publieke Omroep -

Are you a winner
TAGS: Brand Activation / Word of Mouth / Data Generation

VLM Airlines is an airline company that focuses on business travelers. Their main aim is to provide good service and short in- and outcheck procedures. VLM Airlines flies within Europe from and to locations in The UK, Germany, Belgium, and The Netherlands. London City is one of their most frequented destinations. To activate the brand VLM Airlines among (potential) Dutch business clients, Icemedia performed a marketing research and developed a method to activate the target group and acquire consumer data via an online campaign platform. 
december 2007 - VLM Airlines -

SpangaS
TAGS: Brand activation / Word of Mouth / Data generation

The Publieke Omroep recently launched the new 'high-school' serie SpangaS. To promote SpangaS and to create rumour around the television program, young people get the opportunity to order and design their own SpangaS BagTags and KeyChains. These gadgets are very popular and create Word of Mouth within the target group. 
oktober 2007 - Publieke Omroep -

Mentos
TAGS: Brand activation / Word of Mouth / Data generation

Mentos implemented a campaign to activate the new Pocket Bottle of Mentos Chewing Gum. The target group was invited to order a free Mentos Pocket Bottle and personalise the label. Within two weeks people receive their personal Mentos package!
oktober 2007 - Mentos -

Audi & VW
TAGS: Traffic Generation / Loyalty / Word of Mouth

Audi and Volkswagen implemented a direct mail campaign to attract the drivers of these cars for maintenance to the dealer. Their participation was rewarded with the option to order a set of free personalised postcards.
september 2007 - Pon -

Labello IceVibes
TAGS: Word of Mouth / Consumer Insights / Loyalty

This summer Labello launched a Word-of-Mouth campaign to promote its new Caregloss & Shine products. Icemedia introduced a new mechanism to stimulate Word-of-Mouth and to generate consumer insights at the same time. The platform that Icemedia developed is called IceVibes, which stands for the creation of positive vibes around goods and services. This case study will give you some insights into the striking results of the Labello IceVibes case.
   
juli 2007 - Labello -

The Sims 2
Icemedia has developed a concept for Electronic Arts to activate its new game The Sims 2. Consumers can order free personalised luggage labels with Sims figures or their own picture at the German Sims 2 campaign site. The labels generate word of mouth and activate in The Sims 2 within the target group. The labels are also used as a loyalty tool for current customers.
september 2007 - EA - ICETAGS

KLM Club China
TAGS: Member acquisition / Word of Mouth / Loyalty

Royal Dutch KLM offers members of Club China and Club Africa (communities of people that fly regularly to China and Africa) the possibility to order free personalised luggage tags. The goal of this international campaign is generating new Club China and Club Africa members and increasing the loyalty of current members.
september 2007 - KLM - ICETAGS

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