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Lastminute.com
TAGS: Loyalty / Word-of-Mouth / Test programme

Lastminute.com is an online travelagency.
To reward their top end customers they are rolling out a program called *in the pink*. A number of different benefits are being tested to see which customers like best before rolling them out to a larger audience. One of those free benefits offered are the free personalised luggage tags.
mei 2007 - Lastminute.com - ICETAGS

Sunny Delight

TAGS: Buzz / Word-of-Mouth / High quality data generation

Sunny Delight is Blue-chip Food & Beverage Company. To create rumour around the brand, stimulate word of mouth communication and increase trial Sunny Delight offers people the possibility to order their own Icecards (branded contact cards), which they can give out to their friends. In this manner the brand is activated in the minds of consumers and data is generated.
mei 2007 - Sunny Delight - ICECARDS

Granarolo
TAGS: Loyalty / Word-of-Mouth / Brand Activation

Più giorni is the new fresh milk of Granarolo which remains fresh for multiple days.
To create a rumour around the brand, stimulate word of mouth communication and increase trial, Più giorni offers people the possibility to order their own Icecards (branded contact cards), which they can give out to their friends. In this manner the brand is activated in the minds of consumers.
april 2007 - Granarolo - ICECARDS

No Fear Party
TAGS: Brand Activation / Loyalty / Word-of-Mouth / Brand Ambassadors

Fearless for men and Party Fever for girls are the new 8x4 deodorants for young party people! These deodorants create a feeling of staying cool and partying. To create a rumour around the brand and stimulate word of mouth communication, 8x4 offers young boys and girls the possibility to send a digital personalised dance movie to their friends and to order their own iPod skin.
april 2007 - 8x4 - ICESKINS

Renault Clio
TAGS: Brand Activation / Loyalty / Word-of-Mouth / Brand Ambassadors

The Rip Curl is the latest version of the Renault Clio! The Clio Rip Curl is the newest Renault. The Clio Rip Curl is targeted at young people between the 18 and 24 years old. To create a rumour around the brand, stimulate word of mouth and to generate test drives iPod skins can be ordered at the campaign site. In this way brand engagement is created under existing and new Renault drivers.
maart 2007 - Renault - IpodSkins

Soft Kiss
TAGS: Loyalty / Word-of-Mouth / Brand Ambassadors

Soft Kiss is the new 8x4 deodorant for girls! Soft Kiss creates a feeling of romance and flirting. To create a rumour around the brand, 8x4 offers young women the possibility to send digital kisses and to order their own personalised kiss cards (branded contact cards) that they can give out to their friends. In this way consumers are engaged, and the brand Soft Kiss is activated within the target group. 
februari 2007 - 8x4 - ICECARDS

Marktplaats
TAGS: Loyalty / Word of mouth / Brand awareness

Marktplaats.nl is a website through which people can buy and sell virtually everything. It is also possible to sell your house via Marktplaats. Icemedia has developed window posters with details and a photo of the house for sale. In this way Marktplaats users are engaged and the brand is activated in their minds.
februari 2007 - Marktplaats / Ebay - SPECIALS

Puma IpodSKins

TAGS: Community/ Word of mouth / Product launch

Puma recently launched the new fragrances PUMA Create, using IpodSkin as acknowledgment tool for everybody who enters to make part of create community. Puma-Fragrances is a P&G brand. In this manner the brand engagement is created among the target group through co-creation.
januari 2007 - P&G - IpodSkins

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