Home >

ABOUT US

Icemedia is an interactive marketing agency specialised in brand activation, word-of-mouth marketing and consumer data acquisition. Icemedia develops activation programs that offer consumers brand experiences which are personal, valuable, long lasting and generate brand conversations. In 2007 Icemedia was ranked as third online marketing company in the Netherlands.


VISION

Icemedia was founded in 2001 with the philosophy that brand ambassadors are the
most valuable customers and that companies with high word of mouth
advocacy rates grow fast, while those that don’t have high advocacy rates stagnate or shrink.


                                                                                      Figure: The brand ambassadors pyramid

Based on this vision Icemedia offers turnkey and tailormade cross media advocacy programs to activate and identify specific target groups and turn them into brand adorers or brand ambassadors.

For its clients, Icemedia has generated high quality consumer profiles of more than 4 million leads, users and advocates. The database is used for CRM and dialogue marketing programs.
vision and workflow
                                                                                  Figure: Campaign vision and workflow