People connect via social networks more and more; it gives them the possibility to stay in touch with each other and show other people who they are. By selecting their favorite friends, brands, and communities they create their own online public profile. This profile can be very interesting to brands as they can exactly see who fits in their target group.
Social media ask for a new marketing approach to reach the target group. To be effective, companies should not only be present in social networks, they should also communicate with their fans and respond to their needs. Icemedia believes that social media are not just a hype. People will always keep communicating with each other, both offline and online.
Why social media: • Social media facilitate a dialogue with your (potential) customers • Companies can learn from the comments of people within the social network and improve their products and services • 36% of the people think more positive about companies who keep their own weblog
