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KLM
‘Throw away those boring baggage tags and give your bag a new look by designing your own, unique baggage tags’. You can use a picture of your family, your favorite vacation, or, to make it easier, you can choose from one of the images pre-selected by KLM.
  oktober 2009 - - KLM

Canderel
Canderel produces sweetener as a replacement for sugar. Icemedia developed a concept to activate the targetgroup of Canderel in The Netherlands and Belgium. Coffee drinking is going to be much more fun with the Canderel Sweetener dispenser. People can now decorate the dispenser with a personal picture. People can upload their picture to the gallery on the website, and get their friends to vote on the picture. The top three pictures with the most votes win a digital photo frame!
  oktober 2009 - - canderel.icecards.com

Slankie

Slankie produces cheese and cheese spread, Their focus is on healthy and low calorie products that make consumers feel good about themselves. Icemedia developed a concept which was in line with the philosophy behind the campaign, the theme of the campaing is:'Give a good feeling'. Slankie users can now forward their good feeling to others by sending them a compliment. What feels better than receiving a compliment?! To give one yourself!
  oktober 2009 - - slankie website

Extra Dry Dance
Odorex Extra Dry is one of the anti-perspiration products of the Royal Sanders Group. Odorex Extra Dry is a special product against heavy transpiration. Icemedia launched a website for Odorex Extra Dry: www.extradroog.nl. Visitors can create their own dance movie on the website, including two picture uploads! There are three people dancing in the movie. Halfway through the movie, the girls sees a perspiration spot on the man’s shirt and she pushes him away. She continues to dance with the other guy. At the end of the movie the other guy doesn’t perspirate, because he uses Odorex Extra Dry!
  juni 2009 - - www.extradroog.nl

Met Veel Stijl
The sky is the limit! This is the slogan of ROC Midden Nederland. A video was developed to show young people what might be possible when they graduate and receive a ROC diploma. The video, which can be personalized, is quite over the top and the surrounding website has the look and feel of the Dutch website geenstijl.nl. Icemedia chose this strategy to get the attention of young scholars and geenstijl.nl and consequently create awareness of the ROC open evening. What we predicted did happen: geenstijl.nl picked up the link metveelstijl.nl and published an article on the Geen Stijl homepage about it. After that, everything went very fast, many comments were posted and ten thousands of people clicked on the linked website metveelstijl.nl. In total almost 60,000 unique visitors visited the campaign website and 25% of them clicked through to the ROC website where more information about the open evening was provided. The first goal was reached, now we're curious how many people will visit the open evening on the 8th of June.
  mei 2009 - - www.metveelstijl.nl

Become famous
Icemedia created the ‘Become Famous’ section on the Pepsi website as part of the new Pepsi campaign. Visitors can create their trickvideo on this page, using their own photo upload. The video is integrated with the Pepsi commercial, the only difference is that the consumer can now star in the video themselves! The video shows the participant doing all kind of football tricks. After viewing the video he/she can send the movie to friends and show them the moves. Want to impress friends even more? We even have a Hyves gadget to show the tricks to the Hyves community!
  mei 2009 - - www.pepsi.nl/ecard

Rio Mare
Rio Mare wants to make consumers more aware of the numerous possibilities of cooking with tuna. Icemedia created an online platform where people can assemble their own recipe booklet full of tuna recipes for every moment of the day. Visitors can upload a photo, choose their favorite recipes and add their own recipe. Additionally, they can invite friends for dinner with a Rio Mare e-card.

A unique code can be found on every action pack of Rio Mare. With this code, they can gain access to the campaign website. After entering the code, people need to answer three questions in order to be able to order their personalized recipe booklet. Besides the free booklet, the code also gives the customer a chance to win a Piaggio scooter or a whole year free Rio Mare tunafont>
  mei 2009 - - www.riomare.nl

Splashcards
Hunze and Aa’s wants to create awareness around water among youth. Water is around us everywhere, so if people become more aware and treat water in a responsible manner this is good for nature, animals, but also for us humans. The attention of the young target group is drawn to the cause by an interactive website. The kids can do a quiz on the website, order personal Splashcards (contact cards) and create a gadget for on their Hyves page. When they upload their photo they can choose to display it in the photo gallery. Other visitors can vote on the photos in the gallery. The photo with the most votes, wins a day Walibi World for four persons!
  maart 2009 - - www.splashcards.nl

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