AMSTELVEEN - Brand activation agency Icemedia launched an activation concept for Pepsi. They developed a personalized viral. The campaign is part of a global campaign of the food and beverage brand.

The sport Foot Volley is embraced in this campaign. Star players such as Kaka, Henry, Messi, Torres and Lampard are featured as the leading actors. Pepsi asked Icemedia to develop an idea, which stimulates people to promote the brand within their social circle. In other words: activate consumers and create brand ambassadors. You can find an example of the ecard here, starring Prime Minister Balkenende!


Source: Marketingtibune, May 2009