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Icemedia wins Fusion Frontrunner Pitch
During Fusion 2007, the cross-over congress for marketing and communication, Icemedia has won the media-innovation prize, the so called ‘Frontrunner-Pitch’.
  november 2007 - icenews
Consumers trust on recommendations
A research done by The Nielsen Company shows that people trust recommendations from other consumers more than any other medium. Hence, campaigns that stimulate word-of-mouth are of utmost important.
  november 2007 - icenews
Icemedia speaks at Fusion ‘07
Icemedia CEO Sven Rusticus speaks at Fusion 2007. A new word-of-mouth mechanism developed by Icemedia will be presented during the Elevator Frontrunner Pitch where it will compete against other innovative marketing concepts..
  november 2007 - icenews
Icemedia speaks at Advertising Research '07 in London
Icemedia CEO Sven Rusticus presents at the London based Advertising Research conference on consumer engagement.
  oktober 2007 - icenews
Electronic Arts wants to involve gamers
Strategy of Initiative focuses on reach with a minimum of waste.
  oktober 2007 - in the news
Mentos brand advocates try out new Pocket Bottle
Icemedia launched an activation and word of mouth campaign to support the introduction of the new Mentos chewing gum packaging. Mentos gives its fans the opportunity to design their own label for the new package of Mentos Chewing Gum.
  oktober 2007 - press release
Labello IceVibes
This summer Labello and Icemedia developed Labello IceVibes, a Word-of-Mouth campaign to promote the new Labello Caregloss & Shine products. Results of this new type of marketing strategy are very promising!   
  september 2007 - icenews
Mobile push is annoying
The news does not come as a surprise, but measuring is knowing: mobile phone-users perceive display- and video-advertising on mobile tv and mobile internetportals ‘in general as annoying’.
  september 2007 - in the news
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